For experienced professionals ready to turn “what I’ve done” into “what I offer” and build a business around it
You’ve built a solid career, but now you’re ready to build something of your own.
You’re not just switching jobs. You’re shifting identity.
And LinkedIn? It still tells the story of your old life.
Sound familiar?
✅ You're starting your own business or consulting path — but unsure how to show up online
✅ Your LinkedIn headline still sounds like a job title, not a brand
✅ You want clients and collaborators — not recruiters and job offers
✅ You're ready to feel visible, relevant, and truly you again
It’s time to stop hiding behind outdated profiles — and start building your presence with purpose.
I help professionals 40+ transition from corporate careers to solopreneurship by building strong personal brands and online presence — with clarity, confidence, and a global edge.
I know how overwhelming it can feel to “go solo” — especially when your LinkedIn profile, messaging or mindset still reflect your old role. My mission is to help you show up as the expert you already are — online, on camera and in business.
Before founding Esthia Executive, my own career spanned across banking, executive search and global business development. During my years as a headhunter, I reviewed thousands of LinkedIn profiles, CVs and personal brand materials for C-level recruitment. That experience taught me exactly how decision-makers — whether clients or hiring managers — scan for potential, and what makes a message stick.
Today, I use that insight to help career-changers and emerging entrepreneurs craft bold, authentic positioning — and turn visibility into opportunity. Whether you’re rebranding for consultancy, launching a business, or simply stepping into your next-level identity, I’ll help you make LinkedIn, content, and digital tools work for you.
My journey has taken me across Estonia, the U.S., China, and now Sweden, giving me a truly international lens on how professionals present themselves and grow their influence globally.
I hold a degree in Information Science, which gives me a deep understanding of how platforms and algorithms function — a hidden advantage when optimizing your LinkedIn and online footprint. My MBA in Entrepreneurial Management has shaped my strategic thinking when it comes to personal branding, marketing, and building a business around your strengths.
I believe reinvention isn’t about starting over — it’s about showing up fully, in a way that’s authentically and comfortably true YOU.
What You’ll Learn in This Free Guide
The most important LinkedIn sections for solopreneurs
How to write a confident, client-attracting headline
Simple design tips to upgrade your banner and visuals
How to sound clear and authentic in your About section
Why you - in any cost - should avoid using "Open to Work" badge
My experience
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I have helped professionals and businesses unlock the power of Linkedin through both in-person and online training sessions. My experience includes individual coaching, group workshops, and large-scale webinars, tailored to different industries and professional needs.
My largest LinkedIn training so far was for Sweden’s real estate investor community, where I led an online session for 85 participants, guiding them on how to use Linkedin strategically with the focus to grow their network and international credibility.